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  • 29 MAY 2026 | OEM SKINCARE

Cosmetic NOT : Why Do OEM Skincare Products Need a Cosmetic Notification?

If you are planning to launch your own skincare brand, one of the most important things you need to understand is Cosmetic Notification (NOT). Many new entrepreneurs mistakenly believe that every skincare product must be “approved” before it can be sold. In reality, cosmetic products in Malaysia are subject to a notification process, not the same approval process required for pharmaceutical products.

Understanding the Cosmetic Notification (NOT) process not only helps ensure regulatory compliance but also increases consumer confidence in your brand.

In this article, we explain what Cosmetic Notification is, how it differs from pharmaceutical approval, the application process, the required documents, and the risks of selling skincare products without notification.

What Is Cosmetic Notification (NOT)?

Cosmetic Notification (NOT) is the process of notifying cosmetic products before they are marketed in Malaysia. Once a product has been successfully notified, it will be assigned a notification number issued through the relevant regulatory authority’s notification system.

The purpose of cosmetic notification is to ensure that products placed on the market comply with applicable cosmetic regulations, including labeling requirements, documentation, and regulatory guidelines.

Products that commonly require cosmetic notification include:

  • Facial Cleanser
  • Toner
  • Serum
  • Moisturizer
  • Sunscreen
  • Eye Cream
  • Sleeping Mask
  • Body Lotion
  • Lip Balm
  • Face Mist

In general, almost all cosmetic products marketed in Malaysia are required to undergo the cosmetic notification process.

Why Is Cosmetic Notification Important?

Obtaining a Cosmetic Notification provides several advantages for brand owners, including:

  • Builds consumer confidence in your products.
  • Helps ensure your products comply with regulatory requirements.
  • Makes it easier to sell through various channels such as websites, social media platforms, and e-commerce marketplaces that have their own compliance policies.
  • Reduces the risk of regulatory enforcement due to non-compliance.

For entrepreneurs who are serious about building a long-term skincare brand, obtaining a Cosmetic Notification is an essential step before launching products into the market.

Documents Commonly Required

The required documents may vary depending on the product and the party responsible for the notification process. However, the following documents are commonly required:

  • Product formulation details
  • Ingredient list
  • Product label artwork
  • Manufacturer information
  • Brand owner information
  • Product specifications
  • Additional supporting documents, if required

An experienced OEM manufacturer will typically assist in preparing most of the technical documentation required for the notification process.

Risks of Selling Products Without Cosmetic Notification

Selling cosmetic products without completing the notification process may expose your business to several risks, including:

1. Regulatory Enforcement. Non-compliant products may be subject to enforcement action by the relevant authorities in accordance with applicable laws and regulations.

2. Reduced Consumer Confidence. Consumers are becoming increasingly aware of product compliance. Selling products that do not meet regulatory requirements may damage your brand’s reputation and credibility.

3. Difficulty Entering the Market. Some distributors, retailers, and e-commerce platforms may require proof of Cosmetic Notification before accepting your products for sale.

4. Product Recall Risk. If a product is found to be non-compliant with regulatory requirements, it may be subject to market withdrawal or recall.

Tips for Choosing an OEM Manufacturer That Assists with Cosmetic Notification

Before selecting an OEM manufacturer, consider the following factors:

  • Extensive experience in cosmetic manufacturing.
  • Provides comprehensive documentation support.
  • Assists with the Cosmetic Notification process.
  • Maintains a reliable quality management system.
  • Offers formulation development and packaging support.

Choosing the right OEM manufacturing partner can significantly simplify the process of bringing your skincare products to market.

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